Patient Engagement Content and Health Literacy Design
Pubrica’s health literacy design service provides pharma patient-engagement teams, hospital systems, health plans, medical device companies, patient advocacy organizations and clinical trial sponsors with plain-language patient materials written to a target reading level, with a readability score, a design-ready layout and source-to-plain-language mapping for medical review. Our medical writers and content strategists work to health literacy and plain-language guidance (CDC, CHCS, health-system checklists); a named subject specialist leads your project from brief to delivery, and a second, independent reviewer checks the draft before it reaches you.
- Plain-language draft at target reading level with readability score — included in every engagement
- Design-ready layout — included in every engagement
- Source-to-plain-language mapping/traceability for medical review — included in every engagement
- Prepared to named standards, including health literacy and plain-language guidance (CDC, CHCS, health-system checklists)
- A published starting price: $1,800 for a standard patient education piece
Plain-language draft at target reading level with readability scoreIncluded
Design-ready layoutIncluded
Source-to-plain-language mapping/traceability for medical reviewIncluded
Translation-ready master copyIncluded
Work outside the agreed scopeNot included
Brief → scoping → draft → delivered
- Plain-language draft at target reading level with readability score
- Design-ready layout
- Source-to-plain-language mapping/traceability for medical review
- Translation-ready master copy
- Optional patient usability testing summary
Deliverables
Patient Engagement Content and Health Literacy Design Deliverables
Each deliverable below is prepared in-house by Pubrica’s medical writers, video producers and content strategists.
Who We Serve
Who We Support with Health Literacy Design
We write plain-language materials for organisations that communicate with patients and trial participants.
Compliance and Standards
Compliance Standards for Health Literacy Design
The plain-language guidance and industry practice our writers apply.
Health literacy / plain-language guidance (CDC, CHCS, health-system checklists)
This guidance provides the readability and design criteria (sentence length, numeracy presentation, list length, typography) against which patient-facing materials should be benchmarked.
Pfizer Clear Health Communication-style initiatives
These initiatives show that major pharma companies run dedicated clear-communication programs for HCP and patient materials and treat clear communication as a distinct discipline.
Quality management (cert. H3CR9TCU20251212INDQM10N)
Pubrica’s certified quality management system governs how each project is run, reviewed and documented.
Responsible Use of AI
Our Approach to AI Use in Health Literacy Design
We use generative AI tools only for drafting and iteration, and never where the output could be mistaken for verified clinical data or a real patient.
Why We Do Not Publish AI Accuracy Figures
Accuracy figures for AI design and content tools are usually reported by the vendors that sell them.
For this reason, we do not quote an accuracy figure of our own. We tell you which tool was used on your project, at which stage, and what the named reviewer changed afterwards.
Our Process
How a Health Literacy Design Project Works
Each project follows four steps, with a draft review before final production so that any misunderstanding of the brief is corrected early.
Submit Your Brief and Reference Material
Tell us what the material needs to communicate, who will read it and anything that must or must not appear, and send any existing assets, brand guidelines or source material we should work from.
Scoping Consultation
We confirm the audience and the applicable standards and, for scoped projects, the factors that determine the final quote.
Concept and First Draft
A subject specialist and the production team prepare the first version against the brief, and it is reviewed internally for accuracy before it is sent to you.
Revisions and Final Delivery
We incorporate your revisions and deliver the files listed on this page, including the working files, so the material can be updated later without starting again.
Request a Free Scoping Assessment for Your Patient Education Materials
We confirm the cost, timeline and applicable standards before you commit. The assessment is free and takes two business days.
Our Experts
Your Patient Engagement Content Team
The same named team of specialists works on your project from scoping to delivery.
Determines what the work can claim on the basis of the evidence, and advises you clearly when the brief asks for something the evidence does not support.
Reviews the work independently of the first pass, with particular attention to factual accuracy. Any disagreements are logged and adjudicated by a third reviewer.
Responsible for file formats, compliance with the destination’s specification and the handover of working files, so that the delivered files match your brief.
Checks that each deliverable meets the standards that apply to it, such as MLR requirements, WCAG or the relevant regulatory guidance.
Evidence Base
Why Health Literacy Design Matters
Each point below is drawn from published sources or from our team’s review practice. We can share the source or the responsible reviewer on request.
Packages
Health Literacy Design Pricing
A published starting price for the standard scope, with larger projects quoted before work begins.
Patient Engagement Content / Health Literacy Design
Fixed price per patient education piece (single topic, up to approx. 1,500 words of source content distilled to a plain-language patient document, including readability scoring and one round of layout/design), inclusive of one stakeholder review cycle.
$1,800Published starting price
Delivery 5–10 business days
- ✓Plain-language draft at target reading level with readability score
- ✓Design-ready layout (print and/or digital)
- ✓Source-to-plain-language mapping/traceability for medical review
- ✓Translation-ready master copy (if multilingual rollout planned)
- ✓Optional patient usability testing summary
Quality Assurance
Our Service Commitments
Our revision commitment, its limits and the remedy are set out before work begins.
Our revision commitment
Free Revisions Against the Agreed Brief and Named Standards
Within the agreed scope, we revise at no additional cost any work that does not match the brief or a standard named on this page.
01
The brief is confirmed before production
We confirm the brief at scoping so that any misunderstanding is resolved before production starts.
02
A named reviewer approves the work before delivery
The review is carried out against the standards listed on this page.
03
AI use is disclosed
We tell you which tool was used, at which stage, and what the reviewer changed afterwards.
04
Working files are handed over
You receive the working files, so the material can be updated later without starting again.
Client Testimonials
Patient Engagement Content / Health Literacy Design FAQs
Frequently Asked Questions About Health Literacy Design
If your question is not answered here, please ask an expert. No quote is required.
Pubrica’s health literacy design service provides pharma patient-engagement teams, hospital systems, health plans, medical device companies, patient advocacy organizations and clinical trial sponsors with plain-language patient materials written to a target reading level, with a readability score, a design-ready layout and source-to-plain-language mapping for medical review. Our medical writers and content strategists work to health literacy and plain-language guidance (CDC, CHCS, health-system checklists); a named subject specialist leads your project from brief to delivery, and a second, independent reviewer checks the draft before it reaches you.
The core deliverable is a plain-language draft at the target reading level, with a readability score. The full list appears on this page under Deliverables.
About 36 percent of U.S. adults have basic or below basic health literacy, according to the 2003 National Assessment of Adult Literacy, while many health materials are written above the reading level of the people they are meant for.
Our specialists apply these published findings and the relevant regulatory guidance when planning and reviewing each project.
The published starting price is $1,800 per patient education piece: a single topic, with up to approx. 1,500 words of source content distilled into a plain-language patient document, including readability scoring, one round of layout/design and one stakeholder review cycle. Any scope beyond the standard is quoted before work begins.
Pharma patient support and patient-engagement teams
Hospital systems and health plans commission it for discharge and condition materials.
This guidance provides the readability and design criteria (sentence length, numeracy presentation, list length, typography) against which patient-facing materials should be benchmarked.
Our specialists apply this standard from the start of the project rather than correcting for it after review.
Related Services
Related Digital Health Experience Services
Other Digital Health Experience services, and related services elsewhere at Pubrica.
1SAME STAGECreate & communicate
Healthcare KOL video productionExpert video prepared for MLR review. Medical affairs contentMedical affairs documents written by subject specialists.2ELSEWHERE IN DIGITAL HEALTH EXPERIENCEa different stage
MoA & disease state artAccurate mechanism of action and disease state illustration. Interactive medical UI/UX designInterface design for clinicians and patients.Insights
Further Reading on Visual Content Production
Request a Free Scoping Assessment for Your Patient Education Materials
We confirm the cost, timeline and applicable standards before you commit. The assessment is free and takes two business days.