Free scoping read. A written assessment of your manuscript in two business days, at no cost.

Start one

Home›Services›Market access & HEOR›Cost-effectiveness model

Health Economic Modelling for HTA Submissions

Cost-Effectiveness Model

Pubrica develops cost-effectiveness and cost-utility models for pharmaceutical and medical device companies preparing submissions to HTA agencies. Our health economists and modellers select a model structure suited to the disease, extrapolate survival with all candidate distributions reported, explore uncertainty in full and document every assumption where a reviewer can find it. Each model is built to the reference case of the target agency. You receive the working model file, a technical report and a completed CHEERS checklist.

  • Structure chosen for the disease: partitioned survival, state transition or discrete event, selected and justified for the disease
  • Survival extrapolation with the alternatives shown, because the choice of curve is usually the largest single driver of the result
  • Built to the target reference case: perspective, discount rate, time horizon and outcome measure set by the target agency
  • Validated and documented to ISPOR–SMDM good practice, with a technical report that a reviewer can audit
  • Working model handed over: you receive the working model and the documentation needed to run it
What Model Development Covers What is included and what is excluded

Structure justified and builtIncluded

Survival extrapolation testedIncluded

Deterministic and probabilistic analysisIncluded

Technical report and handoverIncluded

Selecting inputs to reach a target resultNever

Structure → inputs → built → validated → handed over

Included in every model
  • Structure justified for the disease
  • Extrapolation alternatives shown
  • Built to the target reference case
  • Validated to ISPOR good practice
  • Working model delivered with documentation
Quoted per modelBased on disease area and structure
You keep the modelWorking file and technical report
CHEERS 2022Reporting checklist completed
ISO 9001:2015Quality management certified · cert. H3CR9TCU20251212INDQM10N

Deliverables

Four Components of Every Cost-Effectiveness Model

Every model produces a result, and its acceptance depends on how clearly each step towards that result can be justified.

A Justified Model Structure Partitioned survival is common in oncology but often unsuitable in other disease areas. We choose the structure according to how the disease progresses and justify the choice in the report.

From the technical reportCommittees ask why a structure was chosen. A model justified only by precedent is unlikely to satisfy them.

Transparent Survival Extrapolation Where trial follow-up ends before the time horizon, the extrapolated curve usually drives the result. We fit candidate distributions, compare them on statistical and clinical plausibility, and report all of them.

From the survival analysisNICE DSU Technical Support Document 14 sets out the expected approach and is the standard a UK reviewer will apply. Presenting only the chosen curve leads the committee to assume that the alternatives were less favourable.

Full Uncertainty Analysis We carry out one-way sensitivity analysis across every parameter, scenario analysis on the structural assumptions, and probabilistic analysis with distributions selected for each parameter.

From the analysisStructural uncertainty is the type most likely to change conclusions and the type most often omitted. A tornado diagram does not test whether a different structure gives a different answer.

Documentation That Allows Others to Run the Model We provide a technical report covering structure, inputs, sources, assumptions, validation and limitations, together with the working file, so that your team can run the model independently.

From the handoverA model that only its author can operate becomes difficult to use during clarification rounds, when it must be rerun quickly to a deadline.

The samples shown are illustrative and anonymised. Hover over a sample to replay it.

Compliance and Standards

Cost-Effectiveness Modelling Standards and Guidelines

Good practice guidance is published, and a model that departs from it should explain why.

ISPOR–SMDM good practices (modelling)

The seven-report series on model conceptualisation, state-transition and discrete event structures, parameter estimation, and the validation and transparency standards that HTA committees use to assess models built by others.

CHEERS 2022 (reporting economic evaluations)

The consolidated health economic evaluation reporting standard. Its twenty-eight items cover model structure, inputs, assumptions, uncertainty and conflicts, and reviewers and HTA bodies increasingly ask to see the completed checklist.

PMG36

NICE evaluations manual (the reference case)

A 3.5% annual discount on costs and health effects, an NHS and personal social services cost perspective, results at GBP 20,000 and GBP 30,000 per QALY, and the severity modifier that replaced the end-of-life criteria.

ISO9001:2015

Quality management (cert. H3CR9TCU20251212INDQM10N)

Our certified system for running, recording and releasing project work.

Responsible Use of AI

Our Approach to AI Use in Cost-Effectiveness Modelling

Health technology assessment submissions are examined in detail by assessors. Every structural assumption, input and source must be attributable, which is why NICE has published a position on AI in submissions and why traceability is the main requirement.

How We Use AI ToolsWe use AI tools to find and extract published inputs, to check a model or dossier for internal consistency and to draft code that a health economist then reviews and runs.
How We Do Not Use AI ToolsWe do not use AI tools for structural assumptions, utility, cost or comparator choices, or the clinical argument, and no AI draft enters a submission unchanged. Assessors expect a named analyst behind the model and a named author behind the dossier.
What Your AI Declaration Should IncludeYour declaration should name the tool, the stage at which it was used and the human oversight applied. Journals, funders, regulators and the ICMJE January 2026 update now expect this, and an undeclared tool found later is treated as an integrity matter.

Why We Do Not Publish an AI Accuracy Figure

Accuracy figures for AI tools are usually reported by the companies that sell them.

Pubrica therefore does not quote a self-generated accuracy figure, because it would carry the same conflict of interest. Instead, we tell you which tool was used on your project, at which stage, and what a specialist changed afterwards.

Methodology

Cost-Effectiveness Model Development Process

We confirm the reference case first, because it determines the perspective, the discount rate and the outcome measure.

Step one

Reference case and concept

We confirm the target agency, establish its reference case and agree the model concept with clinical input before building begins.

Step two

Inputs and evidence

We source and document efficacy, utilities, resource use and costs, with the derivation of each input traceable to its origin.

Step three

Build and validation

We build the model, check it for internal consistency, test it against extreme values and compare it with published models and observed data where available.

Step four

Reporting and handover

We write the technical report, complete the CHEERS checklist and deliver the working model with a training session for the team who will run it.

Our Experts

Your Health Economic Modelling Team

A named team of subject specialists stays with your project from scoping to delivery. Your project coordinator introduces each team member by name before work begins.

Subject expertA subject matter expert matched to your topic

Determines what the work can claim. Each expert is matched to your topic and tells you clearly when the evidence does not support the intended conclusion.

OwnsScope, judgement, interpretation
Reviews againstICMJE, COPE, the reporting guideline
FieldMatched to your topic
Mr. JohnM.Sc. in Statistics · statistician

Responsible for all quantitative decisions. Advises before the analysis begins whether the data can answer the question, and delivers the code so that the analysis can be re-run independently.

OwnsAnalysis and certainty
Reviews againstGRADE, SWiM, ICH E9
ToolsR, Stata, SAS, RevMan
Dr. AntonyInformation specialist

Identifies and retrieves the sources the work is built on. Writes the search strategy line by line for each platform and delivers it dated and reproducible.

OwnsSearch and retrieval
Reviews againstPRISMA-S, PRESS
Second-checked byA second information specialist
Dr. DivyaPhD in Life Science · second reviewer

Reviews the work independently of the first pass and reconciles the two, because most errors in this work are transcription errors. Disagreements are logged and adjudicated by a third reviewer.

OwnsIndependent second read
Reviews againstThe applicable checklist
Adjudicated byA third reviewer

Packages

Cost-Effectiveness Modelling Packages

Pricing depends on the disease area, the model structure and whether the inputs already exist.

Build

Model development

For a new economic model

Quoted per projectBased on disease area and structure

Delivery By scope

  • ✓Structure justified and agreed
  • ✓Inputs sourced and documented
  • ✓Survival extrapolation tested
  • ✓Deterministic and probabilistic analysis
  • ✓Technical report and CHEERS checklist
  • ✓Working model handed over

Please tell us the target agency before we start. It determines the perspective and the discount rate, and changing these later requires a rebuild.

Deliverables Request a quote
Adapt

Adaptation to a market

For adapting an existing model to a new agency

Quoted per projectBased on markets and the differences between reference cases

Delivery By scope

  • ✓Reference case differences identified
  • ✓Costs and utilities localised
  • ✓Comparator changed where the market requires it
  • ✓Re-validated after adaptation
  • ✓Report updated for the new agency

Adaptation goes beyond translation. A different reference case can change the model structure as well as the inputs.

Deliverables Request a quote
Review

Independent model review

Before submission or after an agency critique

Quoted per projectBased on model size and complexity

Delivery By scope

  • ✓Structure and assumptions assessed
  • ✓Calculations checked independently
  • ✓Extrapolation choices tested
  • ✓Reference case compliance verified
  • ✓Findings reported clearly

A review costs less before submission than after, and an agency critique is a public document.

Deliverables Request a quote

Send an existing model and we will check its structure and reference case compliance independently and free of charge, and tell you which questions a reviewer is likely to raise first.

FAQs

Frequently Asked Questions About Cost-Effectiveness Models

If your question is not listed here, ask an expert. No quote is required.

Use the software your team can maintain and your agency accepts. Excel remains the most widely accepted submission format and is what most HTA reviewers expect to open.

R is better suited to survival analysis and probabilistic work, and the two are often combined, with the analysis in R, the model in Excel and the link between them documented.

Yes. You receive the working file and the technical report. The model is not held by Pubrica or licensed back to you.

This is particularly important during clarification rounds, when the model must be rerun quickly to your deadline.

We fit candidate distributions, compare them on statistical fit and clinical plausibility, and report all of them rather than only the preferred one.

NICE DSU Technical Support Document 14 sets out the expected approach, and a reviewer applying it will look for any alternatives that were not presented.

No. Inputs are sourced and justified, and the model reports the result they produce.

Where the result is unfavourable, we can identify which assumption drives it and whether evidence could legitimately support a different assumption.

Request a Free Structural Review of an Existing Model

We will identify the questions a reviewer is likely to ask, so that you can address them before submission.

Get a free quote

Regulations

Check your project against this rule

  1. 1Your work
  2. 2Your details
  3. 3Send
What do you need?

Material you send is held under signed confidentiality, with access limited to the assigned team and encrypted transfer. It is not used to train anything and is not passed to third-party tools. Ask for the agreement before you send anything you would rather cover first.