Medical AR/VR & Immersive Media
Pubrica develops medical AR/VR and immersive media for medical device companies, surgical training programs and teaching hospitals, patient education teams, medical affairs and marketing teams, and rehabilitation programs. Each project delivers an immersive experience build (AR app, VR module or web-based 3D experience), 3D anatomy, procedure or device models, interaction design for the target platform, a deployment package for the target hardware and a content update plan, developed with reference to FDA guidance on software/AR-VR as medical devices. Our medical illustrators, 3D animators and UX/UI designers work in-house. A named subject specialist manages your project from brief to delivery, and a second, independent reviewer checks the work before it reaches you.
- Immersive experience build — included in every engagement
- 3D anatomy/procedure/device models built to the required fidelity — included in every engagement
- Interaction design and user flow for the target device/platform — included in every engagement
- Produced to named standards, including FDA guidance on software/AR-VR as medical devices
- Scoped pricing: a quote provided after a short scoping call
Immersive experience buildIncluded
3D anatomy/procedure/device models built to the required fidelityIncluded
Interaction design and user flow for the target device/platformIncluded
Deployment package for the target hardwareIncluded
A flat price with no scoping callNot included
Brief → scoping → draft → delivered
- Immersive experience build
- 3D anatomy/procedure/device models built to the required fidelity
- Interaction design and user flow for the target device/platform
- Deployment package for the target hardware
- Content update plan for post-launch revisions
Deliverables
Five Core Medical AR/VR Deliverables
Every item below is produced in-house by Pubrica’s medical illustrators, 3D animators and UX/UI designers and checked by a second, independent reviewer before delivery.
Who We Serve
Five Client Groups We Support with Medical AR/VR
The organizations below commission this service, and each project is planned around the audience who will use the material.
Compliance and Standards
Medical AR/VR Standards and Guidelines
The regulatory codes, guidelines and quality standards that apply to this service.
FDA guidance on software/AR-VR as medical devices
AR/VR tools used for surgical navigation or diagnostic overlay can qualify as medical device software subject to FDA review, depending on intended use.
HIPAA
Patient-specific anatomy models or tele-consultation features built on patient imaging data must be designed around HIPAA data handling and privacy requirements.
WCAG 2.2 (where applicable to companion interfaces)
Any 2D companion UI (menus, controls) built alongside an immersive experience should meet accessibility standards for users with disabilities.
Quality management (cert. H3CR9TCU20251212INDQM10N)
Governs how each project is managed, reviewed and documented.
Responsible Use of AI
Our Approach to AI Use in Medical AR/VR
Generative tools are useful for drafting and iteration. They are not used anywhere the output could be mistaken for verified clinical data or a real patient.
Why we do not publish AI accuracy figures
Accuracy figures for AI design and content tools are usually reported by the vendors that sell them.
For this reason we do not quote an accuracy figure of our own. We tell you which tool was used on your project, at which stage, and what a named reviewer changed afterwards.
Our Process
Medical AR/VR Process: Four Steps with Draft Review
Each project moves from brief and scoping to a reviewed first draft, then to revisions and final delivery.
Submit Your Brief and Reference Material
Send us what the experience needs to communicate, who will see it and anything that must or must not appear, together with any existing assets, brand guidelines or source material we should work from.
Initial Scoping Discussion
We confirm the audience, the applicable standards and, for scoped work, the factors that determine the final price, so the quote is agreed before work begins.
Concept and First Draft
A subject specialist and the production team build the first version against the brief, reviewed internally for accuracy before it reaches you.
Revisions and Final Delivery
We incorporate your revisions and deliver the files listed on this page, including the working files, so the material can be updated later without starting again.
Request a Free Scoping Assessment for Your Medical AR/VR Project
We confirm the cost, timeline and applicable standards before you commit to anything. The assessment is free and is completed within two business days.
Our Experts
Your Medical AR/VR Team
The same named team of specialists stays with your project from scoping to delivery.
Determines which claims the evidence supports. The subject expert is matched to your topic and tells you clearly when the brief asks for something the evidence does not support.
Reviews the work independently of the first pass and reconciles the two, because most errors in this work are factual rather than errors of reasoning. Disagreements are logged and adjudicated.
Responsible for file formats, compliance with the destination specification and the handover of working files, so that the delivered files match what you requested.
Confirms that the work meets the standards that apply to it, whether MLR, WCAG, a regulatory guidance or the body that governs the specific deliverable.
Evidence Base
The Evidence and Expertise Behind Our Medical AR/VR Services
Each point below is sourced from published research or guidance, or owned by a named role on the team. We can direct you to the source or the reviewer on request.
Packages
Medical AR/VR Pricing Based on Project Scope
This service is priced after a short scoping call, because the cost depends on the project factors listed below.
Medical AR/VR & Immersive Media
The final price is set by the project factors listed below.
Scoped quoteAfter a short, free scoping call
Delivery Set at scoping, typically 10–15 business days
- ✓Use case (surgical training simulation vs. patient education vs. congress/trade-show demo)
- ✓Platform target (standalone VR headset, AR mobile/tablet, web-based 3D, or multi-platform)
- ✓Content complexity (number and fidelity of 3D anatomy/procedure models, interactivity, haptic feedback)
- ✓Integration needs (patient imaging data, EHR, or device data feeding a personalized model)
- ✓Deployment and support scope (number of install sites/events, ongoing content updates)
Quality Assurance
Our Service Commitment and Revision Policy
The revision commitment that applies to every project, with its scope and remedy stated in advance.
The Pubrica revision commitment
Free Revision Where Work Does Not Meet the Agreed Brief or Named Standard
Within the agreed scope, we revise at no extra cost any work that does not match the brief or a standard named on this page.
01
The brief is confirmed before production
Confirming the brief at scoping prevents misunderstandings that would otherwise require rework after delivery.
02
A named reviewer signs off before you see it
The review is made against the standards listed on this page.
03
AI use is disclosed
We tell you which tool was used, at which stage, and what a human reviewer changed afterwards.
04
You receive the working files
The material can be updated later without starting again or paying for the work twice.
Client Stories
FAQs
Frequently Asked Questions About Medical AR/VR
If your question is not answered here, ask an expert — no quote required.
Pubrica develops medical AR/VR and immersive media for medical device companies, surgical training programs and teaching hospitals, patient education teams, medical affairs and marketing teams, and rehabilitation programs. Each project delivers an immersive experience build (AR app, VR module or web-based 3D experience), 3D anatomy, procedure or device models, interaction design for the target platform, a deployment package for the target hardware and a content update plan, developed with reference to FDA guidance on software/AR-VR as medical devices. Our medical illustrators, 3D animators and UX/UI designers work in-house. A named subject specialist manages your project from brief to delivery, and a second, independent reviewer checks the work before it reaches you.
The core deliverable is an immersive experience build (AR app, VR module, or web-based 3D experience); the full list appears under “Deliverables” on this page.
Published comparisons of VR surgical simulation with physical simulation have found comparable trainee performance, which is why VR is now treated as a credible training format rather than a novelty.
This requirement is documented in published research and regulatory guidance, so our specialists address it as a defined part of every project.
The cost depends on several project-specific factors: Use case (surgical training simulation vs. patient education vs. congress/trade-show demo); Platform target (standalone VR headset, AR mobile/tablet, web-based 3D, or multi-platform); Content complexity (number and fidelity of 3D anatomy/procedure models, interactivity, haptic feedback); Integration needs (patient imaging data, EHR, or device data feeding a personalized model).
A single flat price would not reflect these differences, so we agree the price in a short scoping call before you commit to anything.
Medical device companies demoing products at congresses and trade shows
Surgical training programs and teaching hospitals commission it to build simulation modules.
AR/VR tools used for surgical navigation or diagnostic overlay can qualify as medical device software subject to FDA review, depending on intended use.
We apply this standard from the start of each project rather than correcting for it after a reviewer raises it.
Related services
Related Digital Health Experience Services
Other services in the Digital Health Experience group, and related services elsewhere on the site.
1SAME STAGEVisualize & design
MoA & disease state artAccurate mechanism of action and disease state illustration. Interactive medical UI/UX designUsable interface design for clinicians and patients.2ELSEWHERE IN DIGITAL HEALTH EXPERIENCEa different stage
Healthcare KOL video productionExpert KOL video prepared for MLR review. Patient engagement & health literacy designPatient materials written to a defined reading level.Request a Free Medical AR/VR Scoping Assessment
Receive a free assessment of cost, timeline and applicable standards within two business days.