Immersive Patient Therapy Environments

Pubrica designs immersive patient therapy environments for hospitals and procedure centers, digital therapeutics companies, rehabilitation clinics, pediatric care units and mental health providers. Each project delivers a custom VR, 360 or interactive therapeutic environment, a session and program structure, hardware and ergonomics recommendations, clinician and caregiver onboarding materials and, where a therapeutic claim is made, a documentation framework for clinical evidence or regulatory submission, developed with reference to the FDA De Novo / 510(k) pathway. Our medical illustrators, 3D animators and UX/UI designers work in-house. A named subject specialist manages your project from brief to delivery, and a second, independent reviewer checks the work before it reaches you.

The core deliverable is a custom immersive therapeutic environment (VR/360/interactive) designed around a specific clinical use case; the full list appears under “Deliverables” on this page.

The FDA has authorized marketing of prescription-use immersive VR systems that apply cognitive behavioral therapy as non-opioid pain-reduction tools, so therapeutic VR is now an established regulated category rather than an experiment.

This requirement is documented in published research and regulatory guidance, so our specialists address it as a defined part of every project.

The cost depends on several project-specific factors: Whether the environment makes a therapeutic claim requiring clinical evidence/regulatory support, or is positioned as general wellness/distraction content; Target condition and session structure (e.g., single-session distraction during a procedure vs. multi-week structured at-home program); Hardware platform and accessibility needs (standalone headset, hospital-deployed cart system, home use); Content production complexity (360 video capture vs. fully rendered interactive 3D environments).

A single flat price would not reflect these differences, so we agree the price in a short scoping call before you commit to anything.

Hospitals and infusion or procedure centers use these environments for pain and anxiety distraction.

Digital therapeutics companies commission them to build prescription VR products.

A VR environment that makes an explicit therapeutic claim (pain reduction, exposure therapy outcome) rather than general wellness may need to go through an FDA marketing authorization pathway, which shapes what claims Pubrica can help a client make without triggering device regulation.

We apply this standard from the start of each project rather than correcting for it after a reviewer raises it.