Patient-Creator Video Production & Co-Creation

Pubrica’s patient-creator video service supports pharma and biotech brands, medtech companies, patient advocacy organizations and marketing teams in producing video co-created with real patients and disclosed in line with the FTC Endorsement Guides (16 CFR Part 255). Deliverables cover patient creator vetting, documented informed consent and compensation agreements, the co-created video and FTC-compliant disclosure language. Our medical writers, video producers and content strategists produce the work in-house; a named subject specialist leads your project from brief to delivery, and a second, independent reviewer checks it before it reaches you.

The core deliverables begin with identification and vetting of a patient creator suited to the campaign’s health topic. The full list appears on this page under Deliverables.

The FTC's updated Endorsement Guides require disclosure whenever an endorser has a 'material connection' with the advertiser (such as payment); if a poster with that connection features or tags a brand, a clear and conspicuous disclosure is required, and incentivized reviews/endorsements must disclose the incentive or are considered likely deceptive.

Our specialists apply these published findings and the relevant regulatory guidance when planning and reviewing each project.

The cost depends on several variables: patient recruitment and vetting complexity (existing creator vs. first-time patient voice); the depth and sensitivity of informed consent required (medical history disclosure, footage usage rights, duration of rights); the compensation structure negotiated with the patient creator (flat fee, usage-based, ongoing relationship); and the number of deliverables and distribution channels (single video vs. multi-asset campaign across the patient’s own channels and the brand’s).

A short scoping call allows us to quote accurately for your project before you commit.

Pharma and biotech brands seeking authentic patient-voice content for disease-awareness or product campaigns

Patient advocacy and disease-education organizations commission it to produce real-patient-story video content.

The FTC Endorsement Guides govern disclosure of material connections (payment, free product, other compensation) between the patient creator and the sponsoring company. They apply directly because this service is a paid relationship with a real patient who publishes content under their own identity.

Our specialists apply this standard from the start of the project rather than correcting for it after review.