Press Distribution Support
Pubrica prepares your press release for distribution and targets it to the journalists who cover your field. The service supports authors, research groups and press offices with a release ready to send or a paper ready to announce. Pubrica’s science press writers prepare the release for each distribution route and build the target list. We also explain clearly which routes you can use directly, which require your institution’s press office and which require a paid wire service that you, rather than Pubrica, would hold.
- A target list of relevant journalists who cover your field, built from their recent published articles rather than a purchased database
- The release prepared for each route, because a science wire, a specialist trade title and a general news desk have different requirements
- Embargo managed, because breaching your journal’s media policy can put the publication at risk and many authors are unaware of the terms
- Pitch emails written, because an individual pitch is usually what leads a journalist to read a release
- Clear advice on distribution routes: the major science wires require institutional membership, and if your institution has one, we will prepare the release for it
Journalist target listIncluded
Release prepared for each routeIncluded
Embargo and timing planIncluded
Pitch emails writtenIncluded
Guaranteed coverageNo service can promise coverage
Release → targeted → timed → pitched → sent
- Targets selected from recent articles
- Release prepared for each route
- Embargo terms checked
- Individually written pitches
- Clear advice on available routes
Deliverables
Four Components of Every Press Distribution
Each distribution covers one release, one embargo and one news cycle, and its results depend on the newsworthiness of the finding.
Example from a target list500 science journalists.Thirty-one journalists who have covered this therapeutic area in the last twelve months, each with an article showing it. A short, relevant list is more effective than a long, general one.
Example from release preparationSending an identical document to every route reduces the chance that any outlet will use it.
Example from a distribution planBreaching an embargo can put the publication at risk and is a common cause of damage to an author’s relationship with a journal.
Example from the pitchesTwenty individually written pitches are considerably more effective than a mass email to a thousand recipients, and they protect your reputation with journalists.
The samples shown are illustrative and anonymised. Hover over a sample to replay it.
Compliance and Standards
Press Distribution Standards: Embargo, Media Policy and Ethics
Your journal’s media policy determines the timing of distribution, and we follow established press practice for everything else.
Journal media policy (terms and timing)
When a release may be issued, who may distribute it under embargo and what it must contain. These terms differ considerably between publishers.
Science news wires (institutional membership)
The major science wires are membership services held by institutions rather than individuals or agencies. Where you have access, a wire is the most effective route.
COPE (Committee on Publication Ethics)
Sets the standards a journal applies to authorship, disclosure and representation, including what may be claimed about a paper.
Quality management (cert. H3CR9TCU20251212INDQM10N)
Our certified quality system governs how work is run, recorded and released.
Responsible Use of AI
Our Approach to AI Use in Plain-Language Press Materials
Rewriting a finding for non-specialist readers can introduce overstatement, because simplification tends to remove caveats. For this reason, a subject expert checks every release rather than relying on a readability tool.
Why We Do Not Publish AI Accuracy Figures
Accuracy figures for AI tools are usually reported by the companies that sell them.
Pubrica therefore does not quote a self-generated accuracy figure, because it would carry the same conflict of interest. Instead, we tell you which tool was used on your project, at which stage, and what a specialist changed afterwards.
Our Process
How Our Press Distribution Process Works
We first identify the routes available to you, because they determine the distribution plan.
Route Assessment
We identify the routes you can use, including your institution’s press office and wire membership, any paid wire service you hold and direct outreach, and we tell you clearly if a route is unavailable.
Target List
We list journalists who have covered your subject recently, with their outlet, specialist area and the articles that justify including them.
Release Preparation and Timing
We prepare the release for each route, check the embargo against your journal’s policy and set the distribution schedule.
Pitching
We write individual pitch emails to the named journalists, which you or your press office send under your name.
Our Experts
Your Press Distribution Team
A named team of subject specialists stays with your project from scoping to delivery. Your project coordinator introduces each team member by name before work begins.
Reviews the scientific content for accuracy and confirms that each conclusion is supported by the evidence. Each expert is matched to your field of research.
Writes releases and pitches that represent the findings accurately and meet the requirements of each distribution route and the journal’s media policy.
Checks the finished work independently against the agreed scope and the applicable checklist. Findings are logged and resolved before delivery.
Manages the timeline, keeps you informed at each stage and coordinates the team so that questions are answered and deadlines are met.
Packages
Press Distribution Packages
Prices depend on the size of the target list and the number of distribution routes.
Targeting and preparation
For authors and groups with a release ready
Quoted per projectAccording to list size and number of routes
Delivery Quoted by scope
- ✓Route assessment with clear advice
- ✓Target list built from recent articles
- ✓Release prepared for each route
- ✓Embargo and timing plan
- ✓Individual pitch emails written
Pitches are sent under your name or your press office’s name, which makes them more likely to be opened.
Deliverables Request a quoteRelease and distribution
For clients starting from the paper rather than a finished release
Quoted per projectAccording to package and list size
Delivery Quoted by scope
- ✓Scientific news report written
- ✓Everything in targeting and preparation
- ✓News angle tested before the release is written
- ✓Coordination with your existing assets
- ✓One follow-up round with journalists who have not responded
When we write and distribute the release together, it is written for the routes it will use.
Deliverables Request a quoteTell us what access you already have, such as a university press office, a wire membership or an existing media contact, and we will advise free of charge which routes are worth using and which are unavailable.
FAQs
Frequently Asked Questions About Press Distribution
If your question is not answered here, please ask an expert. No quote is required.
The major science wires are membership services held by institutions. Where your university or institute holds a membership, it is the most effective route, and we prepare the release for it and work with your press office.
We do not claim access we do not have. If a route is unavailable to you, we will tell you rather than charge for a plan that depends on it.
No. Coverage depends on the finding, the news cycle and other news that week, so no service can guarantee it.
Distribution ensures that the right journalists receive the release in a usable form at the right time, which is the part that can be controlled.
No. Thirty journalists who cover your subject will produce more coverage than five hundred who do not, and a mass email can harm your reputation with recipients.
For this reason, we build the list from recent articles, so everyone on it has covered your subject.
We check it first. Journal media policies set when a release may be issued and who may distribute it, and a breach can put the publication at risk.
Many authors are unaware of their journal’s embargo policy, so it is the first thing we review.
Related Services
Related Research Impact Services
Distribution is the final step, and these services prepare the release and supporting materials.
1PRESS RELEASE WRITINGprepared first
Scientific news reportA media-ready press release, from $149. Simplified abstractFrom $200, structured to the journal’s format.2SUPPORTING MATERIALSoften commissioned together
Video byteA sixty-second captioned video. Infographic abstractDesigned to stand alone on social media.3PUBLICATION TIMINGpublication milestones
Post-acceptance supportProofs, licence and deposit. Journal submissionPortal, files and declarations.Request a Free Press Distribution Route Assessment
Tell us about your university press office, wire membership or existing media contacts, and we will advise free of charge which routes are worth using and which are unavailable.