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Health Economic Modelling for Market Access

Budget Impact Model

Pubrica develops budget impact models for pharmaceutical and medical device companies preparing payer and formulary submissions. A budget impact analysis shows whether a payer can afford a new treatment, which is often the deciding question in formulary decisions. Our health economists build the model from the payer’s perspective, over a short horizon, for the payer’s own population and with realistic uptake. You receive the model, an interactive tool in which the payer can enter their own figures, and a written analysis.

  • The payer’s perspective rather than society’s: the budget holder’s costs over the budget holder’s horizon, typically one to five years
  • Undiscounted, in line with ISPOR good practice, because a budget is spent in the year in which it is allocated
  • Realistic uptake, because optimistic diffusion curves are the most common reason a payer discounts the whole analysis
  • Interactive payer tool: the payer can change population size, mix and price and see the result for their own figures
  • Built alongside the cost-effectiveness model, using shared inputs so that the two analyses are consistent within the same submission
What Budget Impact Modelling Covers What is included and what is excluded

Payer perspective and horizonIncluded

Population and uptake modelledIncluded

Interactive payer toolIncluded

Consistency with the CE modelIncluded

Discounting a budgetNot applied, in line with good practice

Population → uptake → cost → horizon → payer tool

Included in every analysis
  • Payer perspective, payer horizon
  • Undiscounted, per good practice
  • Uptake assumptions justified with evidence
  • Interactive and localisable
  • Consistent with the economic model
Quoted per modelBased on indication and market
One to five yearsThe horizon a budget holder works to
Interactive toolThe payer enters their own figures
ISO 9001:2015Quality management certified · cert. H3CR9TCU20251212INDQM10N

Deliverables

Four Components of Every Budget Impact Analysis

Budget impact answers a different question from cost-effectiveness, and using the same assumptions for both causes inconsistencies within a submission.

Appropriate Perspective and Horizon The analysis covers the budget holder’s costs over the period they budget for, without discounting, rather than a lifetime horizon or a societal perspective.

From the analysisA discounted, lifetime, societal budget impact analysis indicates to the payer that the cost-effectiveness model was adapted rather than built to answer the payer’s question.

A Population the Payer Recognises We build the eligible population from prevalence, incidence, diagnosis and treatment rates in the relevant market, with each step sourced, rather than applying a share of a global epidemiology figure.

From the population buildPayers check the population first. A figure that does not reconcile with their own claims data undermines the rest of the analysis.

Evidence-Based Uptake We model market share over time on actual market dynamics, including treatment line, prescriber behaviour and competitor entry, and show both optimistic and conservative scenarios.

From the uptake modelThe most common weakness in a budget impact analysis is an implausible uptake curve, which leads the payer to discount the results that depend on it.

An Interactive Tool for Payers The interactive model allows the payer to change population size, mix, price and uptake and see the budget impact for their own organisation.

From the handoverWhen a payer receives only a static result, they may rebuild the analysis with their own assumptions, and you will not see the version on which they base their decision.

The samples shown are illustrative and anonymised. Hover over a sample to replay it.

Compliance and Standards

Budget Impact Analysis Standards and Guidelines

Budget impact analysis has its own good practice guidance, separate from that for cost-effectiveness.

ISPOR budget impact good practice (task force report)

The reference for budget impact analysis: payer perspective, short horizon, undiscounted costs, current versus new treatment mix, and an interactive model that decision makers can apply to their own population.

ISPOR–SMDM good practices (modelling)

The seven-report series on model conceptualisation, state-transition and discrete event structures, parameter estimation, and the validation and transparency standards that HTA committees use to assess models built by others.

CHEERS 2022 (reporting economic evaluations)

The consolidated health economic evaluation reporting standard. Its twenty-eight items cover model structure, inputs, assumptions, uncertainty and conflicts, and reviewers and HTA bodies increasingly ask to see the completed checklist.

ISO9001:2015

Quality management (cert. H3CR9TCU20251212INDQM10N)

Our certified system for running, recording and releasing project work.

Responsible Use of AI

Our Approach to AI Use in Budget Impact Analysis

Health technology assessment submissions are examined in detail by assessors. Every structural assumption, input and source must be attributable, which is why NICE has published a position on AI in submissions and why traceability is the main requirement.

How We Use AI ToolsWe use AI tools to find and extract published inputs, to check a model or dossier for internal consistency and to draft code that a health economist then reviews and runs.
How We Do Not Use AI ToolsWe do not use AI tools for structural assumptions, utility, cost or comparator choices, or the clinical argument, and no AI draft enters a submission unchanged. Assessors expect a named analyst behind the model and a named author behind the dossier.
What Your AI Declaration Should IncludeYour declaration should name the tool, the stage at which it was used and the human oversight applied. Journals, funders, regulators and the ICMJE January 2026 update now expect this, and an undeclared tool found later is treated as an integrity matter.

Why We Do Not Publish an AI Accuracy Figure

Accuracy figures for AI tools are usually reported by the companies that sell them.

Pubrica therefore does not quote a self-generated accuracy figure, because it would carry the same conflict of interest. Instead, we tell you which tool was used on your project, at which stage, and what a specialist changed afterwards.

Methodology

Budget Impact Methodology

We build the population first, because every subsequent calculation depends on it.

Step one

Population

We build the eligible population step by step from market epidemiology, with each rate sourced and the derivation shown.

Step two

Treatment mix and uptake

We establish the current treatment mix, project the new mix and base the uptake curve on market dynamics.

Step three

Costs

We apply drug, administration, monitoring and offset costs from the relevant market’s tariffs over the budget horizon, without discounting.

Step four

Interactive tool and report

We deliver the interactive model with a written analysis and cross-check the inputs against the cost-effectiveness model so that the two agree.

Our Experts

Your Budget Impact Modelling Team

A named team of subject specialists stays with your project from scoping to delivery. Your project coordinator introduces each team member by name before work begins.

Subject expertA subject matter expert matched to your topic

Determines what the work can claim. Each expert is matched to your topic and tells you clearly when the evidence does not support the intended conclusion.

OwnsScope, judgement, interpretation
Reviews againstICMJE, COPE, the reporting guideline
FieldMatched to your topic
Mr. JohnM.Sc. in Statistics · statistician

Responsible for all quantitative decisions. Advises before the analysis begins whether the data can answer the question, and delivers the code so that the analysis can be re-run independently.

OwnsAnalysis and certainty
Reviews againstGRADE, SWiM, ICH E9
ToolsR, Stata, SAS, RevMan
Dr. AntonyInformation specialist

Identifies and retrieves the sources the work is built on. Writes the search strategy line by line for each platform and delivers it dated and reproducible.

OwnsSearch and retrieval
Reviews againstPRISMA-S, PRESS
Second-checked byA second information specialist
Dr. DivyaPhD in Life Science · second reviewer

Reviews the work independently of the first pass and reconciles the two, because most errors in this work are transcription errors. Disagreements are logged and adjudicated by a third reviewer.

OwnsIndependent second read
Reviews againstThe applicable checklist
Adjudicated byA third reviewer

Packages

Budget Impact Modelling Packages

Pricing depends on the market, the number of comparators in the treatment mix and how much epidemiology must be built from the beginning.

Build

Budget impact model

For a single market

Quoted per projectBased on market and indication

Delivery By scope

  • ✓Eligible population built and sourced
  • ✓Current and projected treatment mix
  • ✓Uptake curve with scenarios
  • ✓Costs over the budget horizon
  • ✓Interactive payer tool
  • ✓Written analysis

Where possible, we build the budget impact model alongside the cost-effectiveness model so that shared inputs remain consistent.

Deliverables Request a quote
Localise

Market adaptation

For adapting an existing model to new markets

Quoted per projectBased on markets and data availability

Delivery By market

  • ✓Local epidemiology substituted
  • ✓Local tariffs and unit costs applied
  • ✓Comparator mix changed to the market
  • ✓Uptake reassessed for local dynamics
  • ✓Tool localised and re-checked

Data availability varies between markets, and we will tell you which markets have sufficient data before quoting.

Deliverables Request a quote
Account

Payer-facing version

For account and formulary discussions

Quoted per projectBased on the account and its data

Delivery By scope

  • ✓Built to the payer’s population
  • ✓The payer’s formulary mix reflected
  • ✓The payer’s contracted prices used where available
  • ✓Simplified interface for live use
  • ✓Left with the account where appropriate

A payer who keeps the model can rerun it when the decision is reviewed.

Deliverables Request a quote

Send the indication and the market and we will build the eligible population calculation free of charge, so that you can see whether the epidemiology supports your case.

FAQs

Frequently Asked Questions About Budget Impact Models

If your question is not listed here, ask an expert. No quote is required.

The two answer different questions with different methods. Cost-effectiveness analysis asks whether the health gained is worth the cost, usually over a lifetime, discounted and from a health system perspective.

Budget impact analysis asks what the budget holder will spend over the next one to five years, undiscounted, for their own population. Using cost-effectiveness methods to answer this question is a common and visible error.

No. ISPOR good practice states that budget impact should be undiscounted, because a budget is spent in the year in which it is allocated.

Where an agency also requests a discounted version, we provide both and explain the difference.

The horizon should match the payer’s budgeting period, which is usually between one and five years. Three years is common, and five is the practical maximum for most payers.

A ten-year horizon effectively turns the analysis into a cost-effectiveness model, and payers will interpret it that way.

Payers who are seriously considering a product do use them. An interactive tool allows the payer to test the result rather than simply accept it.

It also means that the version the payer acts on is the one you built, rather than a reconstruction from your figures.

Request a Free Eligible Population Estimate

Payers check the eligible population first, and it is often built on a global figure that does not reconcile with local claims data.

Get a free quote

Regulations

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