Video Byte Production
Pubrica produces video bytes: research videos of sixty seconds or less for researchers, journals and institutions. Our science writers and video producers script the video from your paper, animate your own figures and add captions, with no presenter or filming required. You receive vertical and horizontal versions for social media and institutional pages, with burned-in captions and a caption file. A video byte is a shorter and more affordable alternative to a full video abstract.
- Sixty seconds or less, because viewer completion falls sharply after one minute on most platforms
- Built from your figures, animated rather than filmed, which costs considerably less than a video abstract
- Readable with the sound off, with burned-in captions and on-screen text, because most social media viewing is muted
- Vertical and horizontal versions, so the video works in social media feeds and on institutional pages without further cropping
- Accurate, including the caveat, which can usually be included within sixty seconds
Script, animation and editIncluded
Burned-in captions and caption fileIncluded
Vertical and horizontal versionsIncluded
Music and sound designIncluded
Filming a presenterCovered by our video abstract service
Finding → scripted → animated → captioned → cut
- Sixty seconds or less
- Built from your own figures
- Readable with the sound off
- Vertical and horizontal versions supplied
- Caveat included rather than cut for time
Deliverables
What Every Video Byte Includes
Each video byte presents one finding in sixty seconds or less and is designed to be understood without sound.
Example from a scriptResearchers at the university have been studying readmission for several years.People who got this treatment were a fifth less likely to be back in hospital within a month. Finding first, context second, caveat third.
Example from a buildFilming is what makes a video abstract expensive. Animating existing figures keeps the cost down and communicates most findings clearly.
Example from a deliveryA research video that depends on audio is likely to be scrolled past by viewers who watch without sound.
Example from a reviewIncluding the caveat also protects you, because a short video is shared more widely than the paper and quoted by people who may never read it.
The samples shown are illustrative and anonymised. Hover over a sample to replay it.
Compliance and Standards
Video Byte Standards and Accessibility Guidelines
Where a journal hosts video, we follow its specification.
Journal video requirements (duration, format, captions)
Where a journal hosts the video, we confirm and check its requirements for duration, codec, aspect ratio and captions.
Web Content Accessibility Guidelines (level AA)
Contrast, text alternatives and captions, which institutions and funders that host research assets increasingly require.
COPE (Committee on Publication Ethics)
A video byte may not claim more than the paper supports, and an image may not misrepresent what was observed.
Quality management (cert. H3CR9TCU20251212INDQM10N)
Our certified quality system governs how work is briefed, produced, reviewed and released.
Responsible Use of AI
Our Approach to AI Use in Video Bytes
AI image generation presents a particular integrity risk in scientific figures. A generated cell, scan or apparatus that never existed is image fabrication, and journals now screen for it.
Why We Do Not Publish AI Accuracy Figures
Accuracy figures for AI tools are usually reported by the companies that sell them.
Pubrica therefore does not quote a self-generated accuracy figure, because it would carry the same conflict of interest. Instead, we tell you which tool was used on your project, at which stage, and what a human reviewer changed afterwards.
Our Process
How Our Video Byte Process Works
You approve the script before animation begins, because animation is the most costly stage.
Finding and Key Message Selection
We identify the single finding the video presents and the caveat that must accompany it.
Script and Storyboard
The script is timed to the second, storyboarded against your figures and approved before any animation begins.
Animation and Captions
We animate the figures, add on-screen text, burn in captions and produce a caption file.
Final Edit and Delivery
We deliver vertical and horizontal versions and apply the journal’s specification where the video is intended for a journal supplement.
Our Experts
Your Video Byte Team
A named team of subject specialists, science writers and video producers stays with your project from scoping to delivery, and your project coordinator introduces them before work begins.
Reviews the scientific content for accuracy and confirms that each conclusion is supported by the evidence. Matched to your field rather than allocated from a rota.
Writes scripts and animates figures that represent the findings accurately and meet the requirements of the target journal or platform.
Checks the finished work independently against the agreed scope and the applicable checklist. Findings are logged and resolved before delivery.
Manages the timeline, keeps you informed at each stage and coordinates the team so that questions are answered and deadlines are met.
Packages
Video Byte Packages
Prices depend on animation complexity and the number of figures that need to be rebuilt for animation.
Single video byte
For promoting one paper on social media and institutional channels
Quoted per projectBased on animation complexity
Delivery Quoted by scope
- ✓Script written to sixty seconds
- ✓Storyboard approved before animation
- ✓Animated from your figures
- ✓Burned-in captions and caption file
- ✓Vertical and horizontal versions
- ✓One revision round
If the video is intended for a journal supplement, please tell us, because journals set specific requirements.
Deliverables Request a quoteSeries
For journals, institutions and groups publishing regularly
Quoted per projectBased on volume and frequency
Delivery By arrangement
- ✓Consistent visual and script structure
- ✓Shared opening and closing sequences
- ✓Delivered to a publishing schedule
- ✓Templates that reduce the cost of later videos
- ✓Captions for every video
The first video establishes the template, and later videos reuse it at lower cost.
Deliverables Request a quoteSend us your paper, and we will write the first ten seconds of the script free of charge. The opening determines whether viewers keep watching.
FAQs
Frequently Asked Questions About Video Bytes
If your question is not answered here, please ask an expert. No quote is required.
A video abstract is longer, usually involves filming an author and requires a larger production. A video byte is under a minute, animated from your figures and costs considerably less.
They also serve different purposes. A video abstract is watched by readers already interested in the topic, while a video byte is designed to attract attention on social media.
No. A video byte is animated rather than filmed, which keeps it affordable and quick to produce.
If you would like a presenter, we will quote the project as a video abstract.
Most social media viewing is muted, so a video that depends on sound is often scrolled past without being understood.
Captions also make the video accessible and searchable.
Usually it should be. Completion falls sharply after one minute, and most single findings can be presented in thirty to forty-five seconds, including the caveat.
A longer video does not usually communicate the finding more effectively.
Related Services
Related Research Impact Services
The same finding presented in other formats.
1LONGER VIDEO FORMATfilmed with a presenter
Video abstractA longer, filmed video with a presenter. Audio abstractA narrated summary with a transcript.2STILL IMAGE FORMATSoften commissioned together
Infographic abstractDesigned to stand alone on social media. Graphical abstract$150 for 2D and $250 for 3D.3FOR MEDIA COVERAGEwritten formats
Scientific news reportA media-ready press release, from $149. Press distributionDistribution of your release to journalists.Request a Free Opening Script for Your Video Byte
The opening seconds determine whether viewers watch the rest of the video, so we draft them free of charge.