Mechanism of Action (MoA) & Disease State Art
Pubrica creates mechanism of action (MoA) and disease state art for pharma marketing teams, medical affairs and MSL teams, congress teams, medical education publishers and investor relations teams. Each project delivers a final high-resolution illustration in print and digital formats, a layered source file for future edits, the reference list used to check scientific accuracy, up to 3 revision rounds and crops formatted for slide decks and sales aids, prepared in line with the PhRMA Code on Interactions with Health Care Professionals. Our medical illustrators, 3D animators and UX/UI designers work in-house. A named subject specialist manages your project from brief to delivery, and a second, independent reviewer checks the work before it reaches you.
- Final high-resolution illustration — included in every engagement
- Layered source file for future edits — included in every engagement
- Reference/citation list used for scientific accuracy — included in every engagement
- Produced to named standards, including the PhRMA Code on Interactions with Health Care Professionals
- A published starting price: $450 for the standard scope
Final high-resolution illustrationIncluded
Layered source file for future editsIncluded
Reference/citation list used for scientific accuracyIncluded
Up to 3 revision roundsIncluded
Work outside the agreed scopeNot included
Brief → scoping → draft → delivered
- Final high-resolution illustration
- Layered source file for future edits
- Reference/citation list used for scientific accuracy
- Up to 3 revision rounds
- Usage-ready crops/formats for slide decks and sales aids
Deliverables
Five Core MoA and Disease State Art Deliverables
Every item below is produced in-house by Pubrica’s medical illustrators, 3D animators and UX/UI designers and checked by a second, independent reviewer before delivery.
Who We Serve
Five Client Groups We Support with MoA and Disease State Art
The organizations below commission this service, and each project is planned around the audience who will use the material.
Compliance and Standards
MoA and Disease State Art Standards and Guidelines
The regulatory codes, guidelines and quality standards that apply to this service.
PhRMA Code on Interactions with Health Care Professionals
MoA/disease-state visuals used by sales reps and MSLs during HCP interactions fall under PhRMA Code expectations for accurate, non-misleading promotional and educational materials.
FDA OPDP promotional review (fair balance)
When MoA art is used in branded sales aids or congress materials, it is subject to the same FDA promotional-material fair-balance and substantiation review as other marketing collateral.
Medical, Legal, Regulatory (MLR/PRC) review process
A requirement our reviewers check this work against before it is delivered.
Quality management (cert. H3CR9TCU20251212INDQM10N)
Governs how each project is managed, reviewed and documented.
Responsible Use of AI
Our Approach to AI Use in MoA and Disease State Art
Generative tools are useful for drafting and iteration. They are not used anywhere the output could be mistaken for verified clinical data or a real patient.
Why we do not publish AI accuracy figures
Accuracy figures for AI design and content tools are usually reported by the vendors that sell them.
For this reason we do not quote an accuracy figure of our own. We tell you which tool was used on your project, at which stage, and what a named reviewer changed afterwards.
Our Process
MoA and Disease State Art Process: Four Steps with Draft Review
Each project moves from brief and scoping to a reviewed first draft, then to revisions and final delivery.
Submit Your Brief and Reference Material
Send us what the illustration needs to communicate, who will see it and anything that must or must not appear, together with any existing assets, brand guidelines or source material we should work from.
Initial Scoping Discussion
We confirm the audience, the applicable standards and, for scoped work, the factors that determine the final price, so the quote is agreed before work begins.
Concept and First Draft
A subject specialist and the production team build the first version against the brief, reviewed internally for accuracy before it reaches you.
Revisions and Final Delivery
We incorporate your revisions and deliver the files listed on this page, including the working files, so the material can be updated later without starting again.
Request a Free Scoping Assessment for Your MoA and Disease State Art Project
We confirm the cost, timeline and applicable standards before you commit to anything. The assessment is free and is completed within two business days.
Our Experts
Your MoA and Disease State Art Team
The same named team of specialists stays with your project from scoping to delivery.
Determines which claims the evidence supports. The subject expert is matched to your topic and tells you clearly when the brief asks for something the evidence does not support.
Reviews the work independently of the first pass and reconciles the two, because most errors in this work are factual rather than errors of reasoning. Disagreements are logged and adjudicated.
Responsible for file formats, compliance with the destination specification and the handover of working files, so that the delivered files match what you requested.
Confirms that the work meets the standards that apply to it, whether MLR, WCAG, a regulatory guidance or the body that governs the specific deliverable.
Evidence Base
The Evidence and Expertise Behind Our MoA and Disease State Art Services
Each point below is sourced from published research or guidance, or owned by a named role on the team. We can direct you to the source or the reviewer on request.
Packages
MoA and Disease State Art Pricing: Published Starting Price
The published starting price below covers the standard scope; larger projects are quoted before work begins.
Mechanism of Action (MoA) & Disease State Art
Standard single-panel 2D MoA or disease-state illustration, labeled and reference-checked, with up to 3 revision rounds; multi-panel sequences or isometric/3D-style renders are scoped starting at $750.
$450Published starting price
Delivery 10–15 business days
- ✓Final high-resolution illustration (print and digital formats)
- ✓Layered source file for future edits
- ✓Reference/citation list used for scientific accuracy
- ✓Up to 3 revision rounds
- ✓Usage-ready crops/formats for slide decks and sales aids
Quality Assurance
Our Service Commitment and Revision Policy
The revision commitment that applies to every project, with its scope and remedy stated in advance.
The Pubrica revision commitment
Free Revision Where Work Does Not Meet the Agreed Brief or Named Standard
Within the agreed scope, we revise at no extra cost any work that does not match the brief or a standard named on this page.
01
The brief is confirmed before production
Confirming the brief at scoping prevents misunderstandings that would otherwise require rework after delivery.
02
A named reviewer signs off before you see it
The review is made against the standards listed on this page.
03
AI use is disclosed
We tell you which tool was used, at which stage, and what a human reviewer changed afterwards.
04
You receive the working files
The material can be updated later without starting again or paying for the work twice.
Client Stories
FAQs
Frequently Asked Questions About MoA and Disease State Art
If your question is not answered here, ask an expert — no quote required.
Pubrica creates mechanism of action (MoA) and disease state art for pharma marketing teams, medical affairs and MSL teams, congress teams, medical education publishers and investor relations teams. Each project delivers a final high-resolution illustration in print and digital formats, a layered source file for future edits, the reference list used to check scientific accuracy, up to 3 revision rounds and crops formatted for slide decks and sales aids, prepared in line with the PhRMA Code on Interactions with Health Care Professionals. Our medical illustrators, 3D animators and UX/UI designers work in-house. A named subject specialist manages your project from brief to delivery, and a second, independent reviewer checks the work before it reaches you.
The core deliverable is a final high-resolution illustration in print and digital formats; the full list appears under “Deliverables” on this page.
Mechanism of action and disease state art is governed by specific, named standards, and work that treats them as an afterthought is commonly returned at review. Our specialists apply these standards from the outset rather than correcting for them afterwards.
The published starting price is $450 for a standard single-panel 2D MoA or disease-state illustration, labeled and reference-checked, with up to 3 revision rounds. Multi-panel sequences and isometric or 3D-style renders are scoped starting at $750, and any work beyond the standard scope is quoted before it begins.
Pharma marketing teams commission it for sales aids and leave-behinds for representatives.
Medical affairs and MSL teams commission it for non-promotional disease-education visuals.
MoA/disease-state visuals used by sales reps and MSLs during HCP interactions fall under PhRMA Code expectations for accurate, non-misleading promotional and educational materials.
We apply this standard from the start of each project rather than correcting for it after a reviewer raises it.
Related services
Related Digital Health Experience Services
Other services in the Digital Health Experience group, and related services elsewhere on the site.
1SAME STAGEVisualize & design
Interactive medical UI/UX designUsable interface design for clinicians and patients. Healthcare branding & packaging designHealthcare branding and packaging designed for compliance in print and on screen.2ELSEWHERE IN DIGITAL HEALTH EXPERIENCEa different stage
Healthcare KOL video productionExpert KOL video prepared for MLR review. Patient engagement & health literacy designPatient materials written to a defined reading level.Insights
Further Reading on MoA and Disease State Art
Request a Free MoA and Disease State Art Scoping Assessment
Receive a free assessment of cost, timeline and applicable standards within two business days.