Healthcare KOL Video Production
Pubrica produces healthcare KOL video for Medical Affairs teams, pharma marketing teams, congress organizers, medical communications agencies and patient advocacy and medical education platforms. Each project delivers a pre-production script or interview guide aligned to approved medical content, a filmed and edited KOL video, short-form social and email cutdowns, closed captions and an MLR-ready compliance documentation pack, produced to the ABPI Code of Practice (PMCPA). Our medical writers, video producers and content strategists work in-house. A named subject specialist manages your project from brief to delivery, and a second, independent reviewer checks the work before it reaches you.
- Pre-production script/interview guide aligned to approved medical content — included in every engagement
- Filmed and edited KOL video — included in every engagement
- Short-form social/email cutdowns — included in every engagement
- Produced to named standards, including the ABPI Code of Practice (PMCPA)
- A published starting price: $4,500 for the standard scope
Pre-production script/interview guide aligned to approved medical contentIncluded
Filmed and edited KOL videoIncluded
Short-form social/email cutdownsIncluded
Closed captions/subtitlesIncluded
Work outside the agreed scopeNot included
Brief → scoping → draft → delivered
- Pre-production script/interview guide aligned to approved medical content
- Filmed and edited KOL video
- Short-form social/email cutdowns
- Closed captions/subtitles
- MLR-ready compliance documentation pack
Deliverables
Six Deliverables in Every KOL Video Production Project
Every item below is produced in-house by Pubrica’s medical writers, video producers and content strategists and checked by a second, independent reviewer before delivery.
Who We Serve
Five Client Groups We Support with Healthcare KOL Video Production
The organizations below commission this service, and each project is planned around the audience who will use the material.
Compliance and Standards
Four Standards and Guidelines Applied to Healthcare KOL Video Production
The regulatory codes, guidelines and quality standards that apply to this service.
ABPI Code of Practice (PMCPA)
The ABPI Code governs disclosure of payments and fees made to KOLs and consultants engaged for sponsored content such as video, and these requirements must be reflected in contracting and the production workflow.
PhRMA Code on Interactions with Healthcare Professionals
The PhRMA Code sets voluntary US industry standards for how pharma companies engage HCPs, including KOLs, for sponsored activities, and agencies self-certify against it annually.
Medical-Legal-Regulatory (MLR) Review
Any KOL video intended for HCP-facing or promotional use is typically routed through internal MLR review before release, as standard medical-communications practice.
Quality management (cert. H3CR9TCU20251212INDQM10N)
Governs how each project is managed, reviewed and documented.
Responsible Use of AI
Our Approach to AI Use in Healthcare KOL Video Production
Generative tools are useful for drafting and iteration. They are not used anywhere the output could be mistaken for verified clinical data or a real patient.
Why we do not publish AI accuracy figures
Accuracy figures for AI design and content tools are usually reported by the vendors that sell them.
For this reason we do not quote an accuracy figure of our own. We tell you which tool was used on your project, at which stage, and what a named reviewer changed afterwards.
Our Process
How Our KOL Video Production Process Works
Each project moves from brief and scoping to a reviewed first draft, then to revisions and final delivery.
Submit Your Brief and Reference Material
Send us what the video needs to communicate, who will see it and anything that must or must not appear, together with any existing assets, brand guidelines or source material we should work from.
Scoping Consultation
We confirm the audience, the applicable standards and, for scoped work, the factors that determine the final price, so the quote is agreed before work begins.
Concept and First Draft
A subject specialist and the production team build the first version against the brief, reviewed internally for accuracy before it reaches you.
Revisions and Final Delivery
We incorporate your revisions and deliver the files listed on this page, including the working files, so the material can be updated later without starting again.
Request a Free Scoping Assessment for Your KOL Video Production Project
We confirm the cost, timeline and applicable standards before you commit to anything. The assessment is free and is completed within two business days.
Our Experts
Your KOL Video Production Team
The same named team of specialists stays with your project from scoping to delivery.
Determines which claims the evidence supports. The subject expert is matched to your topic and tells you clearly when the brief asks for something the evidence does not support.
Reviews the work independently of the first pass and reconciles the two, because most errors in this work are factual rather than errors of reasoning. Disagreements are logged and adjudicated.
Responsible for file formats, compliance with the destination specification and the handover of working files, so that the delivered files match what you requested.
Confirms that the work meets the standards that apply to it, whether MLR, WCAG, a regulatory guidance or the body that governs the specific deliverable.
Evidence Base
Evidence Informing Our KOL Video Production Approach
Each point below is sourced from published research or guidance, or owned by a named role on the team. We can direct you to the source or the reviewer on request.
Packages
KOL Video Production Pricing: Published Starting Price
The published starting price below covers the standard scope; larger projects are quoted before work begins.
Healthcare KOL Video Production
Starting price per finished KOL video (up to 3 minutes, single location/single KOL, including script support, filming, edit, and one round of MLR-ready compliance formatting); multi-KOL panels, congress on-site filming, or multi-language versions are scoped additionally.
$4,500Published starting price
Delivery 5–10 business days
- ✓Pre-production script/interview guide aligned to approved medical content
- ✓Filmed and edited KOL video (full-length cut)
- ✓Short-form social/email cutdowns
- ✓Closed captions/subtitles
- ✓MLR-ready compliance documentation pack
- ✓Raw footage and licensed music/graphics assets
Quality Assurance
Our Service Commitment
The revision commitment that applies to every project, with its scope and remedy stated in advance.
The Pubrica revision commitment
Free Revision When Work Does Not Meet the Agreed Brief or Named Standard
Within the agreed scope, we revise at no extra cost any work that does not match the brief or a standard named on this page.
01
The brief is confirmed before production
Confirming the brief at scoping prevents misunderstandings that would otherwise require rework after delivery.
02
A named reviewer signs off before you see it
The review is made against the standards listed on this page.
03
AI use is disclosed
We tell you which tool was used, at which stage, and what a human reviewer changed afterwards.
04
You receive the working files
The material can be updated later without starting again or paying for the work twice.
Client Stories
FAQs
Frequently Asked Questions About Healthcare KOL Video Production
If your question is not answered here, ask an expert — no quote required.
Pubrica produces healthcare KOL video for Medical Affairs teams, pharma marketing teams, congress organizers, medical communications agencies and patient advocacy and medical education platforms. Each project delivers a pre-production script or interview guide aligned to approved medical content, a filmed and edited KOL video, short-form social and email cutdowns, closed captions and an MLR-ready compliance documentation pack, produced to the ABPI Code of Practice (PMCPA). Our medical writers, video producers and content strategists work in-house. A named subject specialist manages your project from brief to delivery, and a second, independent reviewer checks the work before it reaches you.
The core deliverable is a pre-production script or interview guide aligned to approved medical content; the full list appears under “Deliverables” on this page.
Agencies position omnichannel/medical content operations around 'rising content volumes, shrinking review windows' and growing regulatory pressure on Medical Affairs teams, which is why MLR review is built into content production rather than bolted on afterward.
This requirement is documented in published research and regulatory guidance, so our specialists address it as a defined part of every project.
The published starting price is $4,500 per finished KOL video of up to 3 minutes, filmed at a single location with a single KOL, including script support, filming, edit and one round of MLR-ready compliance formatting. Multi-KOL panels, congress on-site filming and multi-language versions are scoped additionally, and any work beyond the standard scope is quoted before it begins.
Medical Affairs teams commission KOL video for scientific-exchange content.
Pharma marketing teams commission it for HCP-facing disease-education content.
The ABPI Code governs disclosure of payments and fees made to KOLs and consultants engaged for sponsored content such as video, and these requirements must be reflected in contracting and the production workflow.
We apply this standard from the start of each project rather than correcting for it after a reviewer raises it.
Related services
Related Digital Health Experience Services
Other services in the Digital Health Experience group, and related services elsewhere on the site.
1SAME STAGECreate & communicate
Patient engagement & health literacy designPatient materials written to a defined reading level. Medical affairs contentMedical affairs materials prepared for MLR review.2ELSEWHERE IN DIGITAL HEALTH EXPERIENCEa different stage
MoA & disease state artAccurate mechanism of action and disease state illustration. Interactive medical UI/UX designUsable interface design for clinicians and patients.Insights
Further Reading on Healthcare KOL Video Production
Request a Free Scoping Assessment for Your KOL Video Production Project
Receive a free assessment of cost, timeline and applicable standards within two business days.