Modular Content Layouts
Pubrica’s modular content layout service provides pharma marketing operations teams, MLR teams, brand teams and agencies with a defined set of reusable content modules, each with substantiation references, metadata and usage rules, prepared for Internal MLR (Medical, Legal, Regulatory) review workflows. Our medical writers and content strategists build every module in-house; a named subject specialist leads your project from brief to delivery, and a second, independent reviewer checks the module set before it reaches you.
- Defined set of reusable content modules — included in every engagement
- Reference and substantiation documentation attached to each module — included in every engagement
- Module metadata and usage rules — included in every engagement
- Prepared to named standards, including Internal MLR (Medical, Legal, Regulatory) review workflows
- A published starting price: $2,500 for the standard module set
Defined set of reusable content modulesIncluded
Reference and substantiation documentation attached to each moduleIncluded
Module metadata and usage rulesIncluded
Modules formatted and tagged for submission into the client's MLR/PromoMats workflowIncluded
Work outside the agreed scopeNot included
Brief → scoping → draft → delivered
- Defined set of reusable content modules
- Reference and substantiation documentation attached to each module
- Module metadata and usage rules
- Modules formatted and tagged for submission into the client's MLR/PromoMats workflow
- Guidance for assembling downstream channel-specific assets from the module set
Deliverables
Five Core Modular Content Deliverables
Each deliverable below is prepared in-house by Pubrica’s medical writers, video producers and content strategists.
Who We Serve
Who We Support with Modular Content
We prepare modular content for teams that run, review or produce promotional content at scale.
Compliance and Standards
Modular Content Standards and Guidelines
The review workflows and regulatory requirements each module is prepared against.
Internal MLR (Medical, Legal, Regulatory) review workflows
Modular content depends on each module being independently and fully MLR-approved once, so that later reuse is treated by the review system as already-cleared material.
FDA OPDP fair-balance and substantiation requirements
Each claim module must independently meet fair-balance and substantiation standards at the point of its own approval, since it will be propagated unchanged across many downstream assets.
Quality management (cert. H3CR9TCU20251212INDQM10N)
Pubrica’s certified quality management system governs how each project is run, reviewed and documented.
Responsible Use of AI
Our Approach to AI Use in Modular Content
We use generative AI tools only for drafting and iteration, and never where the output could be mistaken for verified clinical data or a real patient.
Why We Do Not Publish AI Accuracy Figures
Accuracy figures for AI design and content tools are usually reported by the vendors that sell them.
For this reason, we do not quote an accuracy figure of our own. We tell you which tool was used on your project, at which stage, and what the named reviewer changed afterwards.
Our Process
How a Modular Content Project Works
Each project follows four steps, with a draft review before final production so that any misunderstanding of the brief is corrected early.
Submit Your Brief and Reference Material
Tell us what the modules need to communicate, who will see them and anything that must or must not appear, and send any existing assets, brand guidelines or source material we should work from.
Initial Scoping Discussion
We confirm the audience and the applicable standards and, for scoped projects, the factors that determine the final quote.
Concept and First Draft
A subject specialist and the production team prepare the first version against the brief, and it is reviewed internally for accuracy before it is sent to you.
Revisions and Final Delivery
We incorporate your revisions and deliver the files listed on this page, including the working files, so the material can be updated later without starting again.
Request a Free Scoping Assessment for Your Modular Content Project
We confirm the cost, timeline and applicable standards before you commit. The assessment is free and takes two business days.
Our Experts
Your Modular Content Team
The same named team of specialists works on your project from scoping to delivery.
Determines what the work can claim on the basis of the evidence, and advises you clearly when the brief asks for something the evidence does not support.
Reviews the work independently of the first pass, with particular attention to factual accuracy. Any disagreements are logged and adjudicated by a third reviewer.
Responsible for file formats, compliance with the destination’s specification and the handover of working files, so that the delivered files match your brief.
Checks that each deliverable meets the standards that apply to it, such as MLR requirements, WCAG or the relevant regulatory guidance.
Evidence Base
The Evidence and Expertise Behind Our Modular Content Services
Each point below is drawn from published sources or from our team’s review practice. We can share the source or the responsible reviewer on request.
Packages
Modular Content Pricing
A published starting price for the standard scope, with larger projects quoted before work begins.
Modular Content Layouts
Per module set: a defined group of reusable, independently-approvable content modules (e.g., a claim, a visual asset, a reference block) built around a single product message or indication, ready for MLR submission and downstream omnichannel assembly. Larger claims libraries spanning multiple indications are quoted as multiples of module sets.
$2,500Published starting price
Delivery 5–10 business days
- ✓Defined set of reusable content modules, each built around a single claim or message
- ✓Reference and substantiation documentation attached to each module
- ✓Module metadata and usage rules (where/how each module may be deployed)
- ✓Modules formatted and tagged for submission into the client's MLR/PromoMats workflow
- ✓Guidance for assembling downstream channel-specific assets from the module set
Quality Assurance
Our Service Commitment and Revision Policy
Our revision commitment, its limits and the remedy are set out before work begins.
Our revision commitment
Free Revision Where Work Does Not Meet the Agreed Brief or Named Standard
Within the agreed scope, we revise at no additional cost any work that does not match the brief or a standard named on this page.
01
The brief is confirmed before production
We confirm the brief at scoping so that any misunderstanding is resolved before production starts.
02
A named reviewer approves the work before delivery
The review is carried out against the standards listed on this page.
03
AI use is disclosed
We tell you which tool was used, at which stage, and what the reviewer changed afterwards.
04
Working files are handed over
You receive the working files, so the material can be updated later without starting again.
Client Testimonials
Modular Content Layouts FAQs
Frequently Asked Questions About Modular Content
If your question is not answered here, please ask an expert. No quote is required.
Pubrica’s modular content layout service provides pharma marketing operations teams, MLR teams, brand teams and agencies with a defined set of reusable content modules, each with substantiation references, metadata and usage rules, prepared for Internal MLR (Medical, Legal, Regulatory) review workflows. Our medical writers and content strategists build every module in-house; a named subject specialist leads your project from brief to delivery, and a second, independent reviewer checks the module set before it reaches you.
The core deliverable is a defined set of reusable content modules, each built around a single claim or message. The full list appears on this page under Deliverables.
Full medical, legal and regulatory (MLR) review is widely reported as the main bottleneck in pharma content production, and modular content shortens it by reusing pre-approved components.
Our specialists apply these published findings and the relevant regulatory guidance when planning and reviewing each project.
The published starting price is $2,500 per module set: a defined group of reusable, independently approvable content modules (e.g., a claim, a visual asset, a reference block) built around a single product message or indication, ready for MLR submission and downstream omnichannel assembly. Larger claims libraries spanning multiple indications are quoted as multiples of module sets, and any scope beyond the standard is quoted before work begins.
Pharma marketing operations teams commission modular content for omnichannel HCP and patient content programs.
MLR/regulatory teams seeking to reduce repeated full-review workload on recurring claims
Modular content depends on each module being independently and fully MLR-approved once, so that later reuse is treated by the review system as already-cleared material.
Our specialists apply this standard from the start of the project rather than correcting for it after review.
Related Services
Related Digital Health Experience Services
Other Digital Health Experience services, and related services elsewhere at Pubrica.
1SAME STAGECreate & communicate
Healthcare KOL video productionExpert video prepared for MLR review. Patient engagement & health literacy designPatient materials written to a target reading level.2ELSEWHERE IN DIGITAL HEALTH EXPERIENCEa different stage
MoA & disease state artAccurate mechanism of action and disease state illustration. Interactive medical UI/UX designInterface design for clinicians and patients.Insights
Further Reading on Modular Content
Request a Free Modular Content Scoping Assessment
We confirm the cost, timeline and applicable standards before you commit. The assessment is free and takes two business days.