Contents
InsightsHTA and payer evidence
Policy briefJapan
Japan Kept Its Plan to Widen Cost-Effectiveness Adjustments After a 2026 Review
Japan’s Central Social Insurance Medical Council (Chuikyo) approved the FY2026 reform outline for the cost-effectiveness evaluation system on 26 December 2025, keeping the direction of expanding price adjustments but deferring implementation pending six months of technical discussions. Trade press reports that the review concluded in August 2026 and that a Chuikyo panel backed broader adjustments on 30 September 2026, which affects manufacturers of products selected for evaluation.
- Reform outline 26 December 2025
- Technical review 2026
- Panel decision 30 September 2026
- C2H guideline approved 17 January 2024
- Medicines and devices
- Instrument
- FY2026 reform outline and handling rules for the cost-effectiveness evaluation system; Guideline for Preparing Cost-Effectiveness Evaluation to the Central Social Insurance Medical Council
- Issued by
- Central Social Insurance Medical Council (Chuikyo), Ministry of Health, Labour and Welfare; Center for Outcomes Research and Economic Evaluation for Health (C2H), National Institute of Public Health
- Date
- Reform outline approved 26 December 2025; technical discussions during 2026; Chuikyo panel decision reported 30 September 2026; current English guideline approved by Chuikyo on 17 January 2024
- Applies to
- Manufacturers of medicines, medical devices and regenerative medicine products selected by Chuikyo for cost-effectiveness evaluation
- What you must do
- Submit a cost-effectiveness analysis prepared under the official guideline, which C2H reviews and may reanalyse before Chuikyo applies a price adjustment
- Not covered
- Initial listing price calculation, which follows the separate NHI drug pricing rules
- Primary source
- Official guideline for cost-effectiveness evaluation
C2H, National Institute of Public Health, Guideline approved 17 January 2024 · read 9 November 2026
Under revision Japan
How Japan’s Cost-Effectiveness Evaluation Works
Japan applies cost-effectiveness evaluation after listing to selected medicines, medical devices and regenerative medicine products. Manufacturers prepare an analysis following the official guideline, and C2H conducts the public analysis, which reviews and, where needed, reanalyses the manufacturer’s submission. C2H states that the process takes about 15 to 18 months. The results are used by Chuikyo to adjust the price of the product.
The current English version of the guideline states that it was approved by Chuikyo on 17 January 2024 and that the Japanese version takes precedence where the two differ. Earlier versions were approved in 2016, 2019 and 2022. C2H’s guideline page also lists related notifications dated February 2026; whether a newer guideline edition has been issued should be checked on the C2H site.
The guideline sets out the methods that manufacturers must use, including the choice of comparator, the analytical perspective and the approach to outcomes and costs. Because C2H reviews the submission and may conduct its own reanalysis, differences between the manufacturer’s analysis and the public analysis can determine the final result. A published study comparing manufacturer and public analyses in Japan has examined where such differences arise, which manufacturers may find useful when anticipating likely points of disagreement.
What the FY2026 Reform Outline Decided
Chuikyo began discussing the FY2026 reform in July 2025, with a focus on clearer rules for designating and re-designating products for evaluation, including after market expansion. On 26 December 2025 Chuikyo approved the FY2026 reform outline. According to trade press, the council kept the direction of expanding price adjustments based on cost-effectiveness evaluation but agreed to hold off on implementation and to run a six-month period of technical discussions, including third-party verification of existing results. Associated handling rules were approved in January 2026.
Before the reform, industry associations had called for changes to the system. A December 2025 joint statement by Japanese and foreign industry bodies addressed the FY2026 drug pricing and cost-effectiveness reforms. Commentators report that discussions included extending adjustments beyond the premium portion of a price to the base price; this reading comes from secondary commentary and should be checked against Chuikyo materials.
Outcome of the 2026 Technical Review
Trade press reported that the technical discussions were planned to revisit around 40 assessed products in public sessions, with a report to the Chuikyo cost-effectiveness subcommittee in September 2026. Headlines published on 19 August 2026 and 8 September 2026 state that the review group wrapped up its technical debate, urged more access for companies to the process, found past decisions sound and saw room for more transparency.
On 30 September 2026, according to trade press, a Chuikyo panel backed plans to expand cost-effectiveness-based price cuts by the end of 2026 and did not accept the industry’s request for a freeze on adjustments. The final text of the revised rules had not been confirmed from primary sources at the time of checking.
The technical review was intended to address concerns from industry about the consistency and transparency of past evaluations. The reported conclusion that past decisions were sound, combined with the call for greater company access, suggests that the main elements of the system will continue while procedural changes may be made to how companies take part. The details of any such changes should be confirmed in Chuikyo and C2H documents as they are published.
Implications for Manufacturers
Experience to date shows that evaluations often lead to price reductions. Secondary commentary reports that 38 of 49 evaluated items were judged to have low cost-effectiveness, and Eisai reported in July 2025 that Chuikyo’s evaluation of lecanemab (Leqembi) led to a price reduction of 15 per cent. Manufacturers should expect wider adjustments to raise the commercial stakes of the analysis.
Companies with products that may be selected should prepare analyses that follow the guideline closely, anticipate C2H reanalysis of key assumptions, and plan for greater transparency in the process. This summary by Pubrica is informational and does not represent the views of Chuikyo, the Ministry or C2H.
The interaction between cost-effectiveness evaluation and other pricing rules also matters, since adjustments apply to listed prices that have already been set under the NHI drug pricing system. Companies should coordinate their cost-effectiveness strategy with their wider pricing and launch planning in Japan, and keep the timing of evaluations in view when planning indication expansions that could trigger re-designation.
What to Do
Five steps for manufacturers facing cost-effectiveness evaluation in Japan
The process from selection to price adjustment takes about 15 to 18 months, according to C2H.
Who It Applies To
Subjects
Selected medicines and devices
Applies to medicines, medical devices and regenerative medicine products selected by Chuikyo.
Population
NHI-covered patients
Price adjustments affect products reimbursed under Japan’s National Health Insurance.
Countries
Japan
The system is specific to Japan’s NHI pricing framework.
Frequently Asked Questions
C2H at the National Institute of Public Health reviews and reanalyses manufacturers’ submissions. Chuikyo then decides on the price adjustment.
Chuikyo approved it on 26 December 2025. It kept the direction of expanding cost-effectiveness price adjustments but deferred implementation for a six-month technical review.
Trade press reports that the review concluded in August 2026 and that a Chuikyo panel backed broader price cuts on 30 September 2026. Final rule text should be checked in Chuikyo materials.
The current English guideline states that it was approved on 17 January 2024. The Japanese version applies where the two differ.
1EVIDENCEwhat payers and HTA bodies assess
Market accessEvidence synthesis, economic models and value dossiers for HTA and payer submissions.Systematic reviewReviews conducted to the methods HTA bodies expect.Sources
Each source was checked on the date shown. Requirements may change after that date; confirm the current version with the issuing body.
- 1C2H, National Institute of Public Health. (2024, January 17). Guideline for Preparing Cost-Effectiveness Evaluation to the Central Social Insurance Medical Council. Official guideline.
https://c2h.niph.go.jp/tools/guideline/guideline_en_2024.pdf Read 9 November 2026. - 2C2H, National Institute of Public Health. (n.d.). Roles of C2H in cost-effectiveness evaluation. Web page.
https://c2h.niph.go.jp/en/assessment/roles/ Read 9 November 2026. - 3PHARMA JAPAN. (2025). Japan puts CEA expansion on hold, sets six-month technical discussions. Trade press (secondary source).
https://pj.jiho.jp/article/254496 Read 9 November 2026. - 4PHARMA JAPAN. (2025). Japan begins FY2026 CEA reform talks, re-designation after market expansion up for debate. Trade press (secondary source).
https://pj.jiho.jp/article/253406 Read 9 November 2026. - 5PHARMA JAPAN. (2026). Chuikyo backs broader CEA price cuts this year, snubs pharma plea. Trade press (secondary source).
https://pj.jiho.jp/article/256476 Read 9 November 2026. - 6Japan Pharmaceutical Manufacturers Association and other industry bodies. (2025, December 16). Joint statement on need for FY2026 NHI drug pricing and cost-effectiveness assessment system reform. Industry statement.
https://www.phrma-jp.org/wordpress/wp-content/uploads/2025/12/Joint-Statement-on-Need-for-FY2026-NHI-Drug-Pricing-and-Cost-Effectiveness-Assessment-System-Reform-1.pdf Read 9 November 2026. - 7Eisai Co., Ltd. (2025, July 9). Update on the cost-effectiveness evaluation of LEQEMBI by the Central Social Insurance Medical Council. Company news release.
https://www.eisai.com/news/2025/news202545.html Read 9 November 2026. - 8Miyano, H. (2026). Drugs with low cost-effectiveness to see price cuts of up to 15%: what will change under the MHLW’s new drug pricing rules? Commentary on note.com (secondary source).
https://note.com/hirokimiyano/n/n57ae6fa47fce?hl=en Read 9 November 2026. - 9Investigation of differences between manufacturers and public analyses in health technology assessment in Japan. (2025). Journal article, PubMed Central.
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC12579898/ Read 9 November 2026.
Japan HTAcost-effectiveness evaluationC2HChuikyoprice adjustment
Next steps
Check How This Requirement Applies to Your Work
- 1Confirm whether the requirement applies to your product, study or submission
- 2Plan the documents and evidence needed before the deadline
- 3Keep a record of how each obligation was met
More in HTA and payer evidence