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InsightsJournal and publisher policy

Policy briefGlobal

Masking the Eyes Is Not Anonymisation, and the ICMJE Says So

For physicians who publish, the ICMJE’s rule on identifiable patient material is stricter than most people assume. “Informed consent for this purpose requires that an identifiable patient be shown the manuscript to be published” — the manuscript itself, not a description of it. And on the oldest workaround in medical publishing: “masking the eye region in photographs of patients is inadequate protection of anonymity” (ICMJE, n.d.).

Pubrica InsightsWritten by the publication and regulatory teams Published8 October 2026 Last checked8 October 2026 Reading time7 minutes Sources2
  • Show the patient the manuscript
  • Eye masking does not work
  • Say in the article that consent was obtained
  • Warn about internet availability
  • Omit non-essential details

In force Global

Instrument
ICMJE Recommendations, Protection of Research Participants
Issued by
International Committee of Medical Journal Editors
Date on the page
None. The page cites the Declaration of Helsinki “as revised in 2024” and carries a © 2026 footer.
Applies to
Any manuscript containing identifying information about a patient — case reports, clinical images, video, detailed histories
What you must do
Obtain written informed consent after showing the patient the manuscript to be published; tell them the material may be available on the internet; omit non-essential identifying details; state in the published article that consent was obtained.
What does not count
Masking the eye region of a photograph. Ethics approval in place of patient consent.
Primary source
Protection of Research Participants
International Committee of Medical Journal Editors · read 8 October 2026

Read the policy itself

What this policy is, in plain words.

This is the policy that most often catches a clinician writing their first case report, because the standard is higher than the one used for consent to treatment and higher than most people expect.

The patient reads the manuscript. Not a summary, not a consent form describing the article in general terms. “Informed consent for this purpose requires that an identifiable patient be shown the manuscript to be published.” The reason is that identifiability is contextual: a detail that looks innocuous to the author may be the one that makes the patient recognisable to their own family, and only the patient can see that.

Internet availability is part of what is consented to. Authors “should disclose to these patients whether any potential identifiable material might be available via the Internet”. Consent given on the understanding that this will appear in a specialist journal is not consent to indefinite public searchability.

Eye masking does not anonymise. “For example, masking the eye region in photographs of patients is inadequate protection of anonymity.” The black bar is a convention that has outlived its usefulness, and the ICMJE names it specifically.

And it has to be visible in the paper. “When informed consent has been obtained, it should be indicated in the published article.” Identifying information — names, initials, hospital numbers — should not be published, and non-essential identifying details should be omitted entirely rather than obscured.

Why it exists.

A patient’s right to privacy does not end when their case becomes interesting. The ICMJE puts it in one sentence: “Patients have a right to privacy that should not be violated without informed consent.”

The requirement to show the manuscript exists because authors are poor judges of what identifies their own patients. A rare presentation, a named occupation, a date of admission and a town will between them identify someone precisely, and none of them looks like identifying information to the person writing the case up.

The internet clause exists because the consequences changed. A case report in 1995 was findable by a librarian. The same report now is findable by a colleague, an employer or a stranger typing a few clinical details into a search box, in perpetuity. A patient consenting today is consenting to that, and ought to know it.

What you have to do.

Five steps for any manuscript with an identifiable patient in it

Show the patient the actual manuscriptThe version you intend to submit, not a description of it
Tell them it may be findable on the internet, permanentlyThe ICMJE asks for this disclosure specifically
Strip every identifying detail that is not clinically necessaryOmit them; do not obscure them
Do not use a black bar and call it anonymisationNamed in the Recommendations as inadequate
State in the article that consent was obtainedIt belongs in the published paper, not only in your file

Get consent before you write, not after. A patient who declines after the manuscript is finished leaves you with a paper you cannot publish and cannot easily rebuild, and a patient approached early is usually being asked a far smaller question.

Who and what it reaches.

What it reaches — by subject, by the people it falls on, and by territory.

Subjects

Case reports, clinical images, video, detailed histories

Any manuscript where a patient could be recognised — by anyone, including themselves and their family, not only by a stranger.

Population

Patients, and those who cannot consent for themselves

Where the patient cannot consent, a parent or guardian must. The ICMJE also asks for an assurance where identifying characteristics have been deidentified, which the editor then notes.

Countries

No territorial limit

Adopted by journal. National data-protection law and local institutional policy may add requirements on top; they do not reduce these.

Which journals apply it, and how.

How a journal applies it. The ICMJE tells journals to put the consent requirement in their own instructions for authors, and most do — usually with their own consent form, which has to be used rather than a local one. BMJ, for example, requires its own form, requires the patient to have read the article, and does not accept electronic signatures.

A practical consequence: consent obtained on your hospital’s form at the time of treatment will usually not be accepted by the journal. Check the target journal’s form before you approach the patient, so you only ask once.

The questions people actually ask.

Journals differ, and you have to check the specific one. BMJ, for instance, asks authors to seek permission from the next of kin as a matter of courtesy and medical ethics, and for BMJ Case Reports requires a document confirming that exhaustive attempts were made to contact the family. Death does not automatically remove the obligation.

A parent or guardian, and journals commonly require this for anyone under 18. Whether the young person’s own assent is also sought is a matter of ethics and local law rather than journal policy, but it is ordinarily the right thing to do.

If the image is genuinely anonymous once cropped — no identifying marks, nothing that locates the patient — then it is no longer identifiable material. What the ICMJE rules out is treating a partial mask over an identifiable photograph as though it achieved that.

No. Ethics approval covers the conduct of the research. Publishing identifiable material about a particular patient is a separate act requiring that patient’s own informed consent.

Remove it. The ICMJE asks for non-essential identifying details to be omitted in any case, and a detail the patient has identified as sensitive is by definition one worth losing. If it is clinically essential and cannot be removed, that is a conversation to have with the patient before you submit, not after.

Sources

Every claim above rests on one of these. Each was read on the date shown; a policy can move after that.

  1. 1International Committee of Medical Journal Editors. (n.d.). Protection of research participants. Recommendations, roles and responsibilities. The page carries no date of its own.
    https://www.icmje.org/recommendations/browse/roles-and-responsibilities/protection-of-research-participants.html Read 8 October 2026.
  2. 2International Committee of Medical Journal Editors. (2026). Recommendations for the conduct, reporting, editing, and publication of scholarly work in medical journals. Updated January 2026.
    https://www.icmje.org/icmje-recommendations.pdf Read 8 October 2026.

patient consentcase reportsclinical imagesprivacyICMJEphysicians

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Pubrica Insights. (2026, October 8). Masking the Eyes Is Not Anonymisation, and the ICMJE Says So. Pubrica. https://pubrica.com/insights/icmje-patient-consent-identifiable-material/

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