Implementing various elements of a client's content marketing strategy as instructed by Project Managers
Optimizing current copy on a client's website (page titles, meta descriptions, h1s, alts, anchor text, etc.)
Writing new SEO-friendly copy for pages on a client's website
Blog writing and posting
Press release writing (as well as other forms of PR--media pitches, articles, etc.)
Infographic creation and promotion
Slideshare creation
Video Transcriptions
Participating in client calls during campaign kick-off and as necessary thereafter
Researching trending topics within a variety of industries Other duties as assigned
Required Qualification: Bachelor’s or Master’s in graphic designing or related field. Required Experience: Proven experience in the field-minimum of 2 years. Job Position code: GUI-DM-JD-WD-04 Job Title: Web Developer-Executive Job Grade: JRE001-GUI Department: Digital Marketing – Web Developer Reports To: Team Lead
Creativity: You will need to create original work and develop ideas around your chosen themes.
Determination: Some assignments can take a long time to finish, or your editor may turn it around for many, many revisions.
Persuasion: Copywriters need to know how to write persuasively and in some cases, defend their creative choices.
Social Perceptiveness: Copywriters need to have their finger on the pulse, so that their copy is relevant and modern, and understand how people will react to their writing.
Writing Skills: Copywriters need to write well: with proper tone, feeling, sentence structure and emotion.