A systematic review of the literature on corporate reputation Definition, measurement, and theory

The notion of corporate reputation is gaining momentum among management academics and practitioners. Corporate reputation (CR) and associated words and ideas have received substantial attention in management theory and practice, as evidenced by 20 years of Corporate Reputation Review articles and recognized in this anniversary issue. Despite the rising attention, some criticize CR research as being vague, distributed across numerous fields, and difficult to conduct due to the concept’s intangible nature. According to this theory, tracing major milestones in the history of reputation literature during the last six decades highlights critical research gaps and offers context for the subsequent integration of approaches and future perspectives.

It focuses on the need for better-categorized outcomes, a broader range of causes, and a deeper grasp of contingencies and moderators to advance the field beyond its current stage while also considering macroeconomic developments. A rigorous study of the literature on corporate reputation is carried out. The sample of articles includes well-cited papers and publications published in journals that have published high-quality work in corporate reputation. The selection is then studied, and the three significant issues in the reputation literature—the need for a clear and widely accepted definition, the difficulties in operationalizing corporate reputation, and the continual need for a better-developed theory—are addressed. This analysis yields two primary findings: (1) reputation can take many forms and is issue-specific, and (2) different stakeholder groups may have varied perspectives of company reputations.

Author’s Update: Keep up to date on industry advancements, support, and training.

Pubrica Connect: Read articles about research, technology, and health communities daily.

Researcher Academy:Improve your manuscript by learning academic writing skills.

Language editing by Pubrica Author Services:Before submitting your work, double-check that it is written in proper English.

Translation by Pubrica Author Services: Translate your work into English professionally.

Search engine optimization (SEO): Make your article more visible by using SEO.

Your paper, your way: Save time by making your first submission simple.